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COVID Vaccines: Understanding the New Technology Used to Fight the Virus

The consequences of coronavirus disease 2019 (COVID-19, or COVID) have been devastating since its emergence in December 2019, with more than 100 million cases and 2 million deaths globally.1 Our day-to-day work and social activities have been significantly hampered. Schools have shut down (hello, remote learning), international travel to many countries has been banned (goodbye, vacations), and many businesses have been forced to shutter. What was supposed to last a couple of weeks—as we’d initially hoped—has lasted over a year. And although precautions such as frequent handwashing,

Optimizing Wellness: Shifting Focus from Restriction to Nutrition

As we embark on another new year and establish our resolutions, it’s no secret that our country focuses more on diet and exercise than on nutrition. While diet constitutes what a human habitually consumes, nutrition is defined as the quality of components in our food and beverages. As a nation dedicated to weight loss goals, we resort to fad diets

Career Transition: From Journalism to Graphic Design

There’s more than one way to become a graphic designer. Some people go to art school. Others study marketing or communications. No matter which path leads you to a career in graphic design or what type of organization you work for, there’s one main principle that always rings true when it comes to our craft: The content drives the design.  

The Increasingly Important Role of Digital Influencers in Healthcare

Building successful brands in today’s life sciences environment often includes thought leader (TL) partnerships. In healthcare, like in many industries, TLs and key opinion leaders (KOLs) work collaboratively with  companies throughout drug development, approval, and launch to market. TLs influence their peers and other healthcare  professionals (HCPs) through a variety of activities, often alongside brands, while adhering to

My transition from laboratory research to a medical communications agency

My former laboratory is a cluster of individual rooms, each with a specific purpose for conducting neurobiology experiments. Each room is unkempt, with old dusty microscopes and computers stacked atop each other. An assortment of hard drives resembles a museum display of technological advancement over the years: A large 5GB hard drive covered in dust sits next to a new 4TB hard drive connected to a computer. In the middle

Virtual Interactions with Healthcare Professionals

ADAPT TO UNEXPECTED CHANGE As everyday interactions switch to virtual engagements during the pandemic, businesses are discovering new ways to collaborate with healthcare professionals (HCPs). Though virtual meeting platforms are not new, recent events required widespread adoption. One platform reported an increase from 10 million users daily in December to more than 200 million users

Superpowers: Do You Know Yours?

“Superpowers” aren’t found only in comic-books and blockbuster movie characters. Everyone has them, but do you realize what they are and how you can use them to their fullest extent? I work with amazing individuals at FORCE Communications who showcase their superpowers every day and help me spotlight mine, as well. You might be thinking,

Maintaining and Enhancing Your Customer Presence in Our Current Virtual Environment

Having an online presence and providing virtual content is not a new practice, in fact, over the last 20 years, virtual opportunities have expanded and been refined to allow for some amazing experiences.  However, with the need for social isolation there is a sudden stop to social situations, including those on which many companies depend.

Avoid These 10 Mistakes in Your Next Digital Project

In today’s fast-paced business environment, more and more projects are going digital. While digital platforms offer advantages in many areas, people sometimes believe that digital media are incredibly easy to create and change. Unfortunately, this is often not the case. Numerous pitfalls can derail what should be a fun and exciting way to produce a

Multichannel Engagement Drives Prelaunch Success

Partnering with a brand team that had limited staff and resources preparing for a highly anticipated launch, we found ourselves thinking outside the box to deliver impactful engagements within aggressive timelines. To achieve objectives across the board while successfully reaching all audience types within budget, we relied on multichannel marketing. By strategically developing content for

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