FORCE Communications

The consequences of coronavirus disease 2019 (COVID-19, or COVID) have been devastating since its emergence in December 2019, with more than 100 million cases and 2 million deaths globally.1 Our day-to-day work and social activities have been significantly hampered. Schools have shut down (hello, remote learning), international travel to many countries has been banned (goodbye, vacations), and many businesses have been forced to shutter. What was supposed to last a couple of weeks—as we’d initially hoped—has lasted over a year. And although precautions such as frequent handwashing, … COVID Vaccines: Understanding the New Technology Used to Fight the Virus

As we embark on another new year and establish our resolutions, it’s no secret that our country focuses more on diet and exercise than on nutrition. While diet constitutes what a human habitually consumes, nutrition is defined as the quality of components in our food and beverages. As a nation dedicated to weight loss goals, we resort to fad diets … Optimizing Wellness: Shifting Focus from Restriction to Nutrition

Building successful brands in today’s life sciences environment often includes thought leader (TL) partnerships. In healthcare, like in many industries, TLs and key opinion leaders (KOLs) work collaboratively with  companies throughout drug development, approval, and launch to market. TLs influence their peers and other healthcare  professionals (HCPs) through a variety of activities, often alongside brands, while adhering to … The Increasingly Important Role of Digital Influencers in Healthcare

ADAPT TO UNEXPECTED CHANGE As everyday interactions switch to virtual engagements during the pandemic, businesses are discovering new ways to collaborate with healthcare professionals (HCPs). Though virtual meeting platforms are not new, recent events required widespread adoption. One platform reported an increase from 10 million users daily in December to more than 200 million users … Virtual Interactions with Healthcare Professionals

“Superpowers” aren’t found only in comic-books and blockbuster movie characters. Everyone has them, but do you realize what they are and how you can use them to their fullest extent? I work with amazing individuals at FORCE Communications who showcase their superpowers every day and help me spotlight mine, as well. You might be thinking, … Superpowers: Do You Know Yours?

Having an online presence and providing virtual content is not a new practice, in fact, over the last 20 years, virtual opportunities have expanded and been refined to allow for some amazing experiences.  However, with the need for social isolation there is a sudden stop to social situations, including those on which many companies depend. … Maintaining and Enhancing Your Customer Presence in Our Current Virtual Environment

Partnering with a brand team that had limited staff and resources preparing for a highly anticipated launch, we found ourselves thinking outside the box to deliver impactful engagements within aggressive timelines. To achieve objectives across the board while successfully reaching all audience types within budget, we relied on multichannel marketing. By strategically developing content for … OMNICHANNEL ENGAGEMENT DRIVES PRELAUNCH SUCCESS

In the UK, a surgeon performs a procedure with the assistance of a virtual reality (VR) camera. In California, a 7-year-old boy’s anxiety is relieved when VR technology transports him from the chemotherapy ward to his home or beautiful distant lands. In Germany, medical students use VR to experience ailments that they’ll eventually treat. In … Experiencing Science Through Virtual Reality

In 2004, the American Heart Association (AHA) faced a challenge: cardiovascular disease claimed the lives of nearly 500,000 American women each year, yet many women dismissed it as an older man’s disease. To dispel the myths and raise awareness of heart disease and stroke as the leading cause of death for women, the AHA created … Heart Health and How We Can Help

Do you enjoy creating scientific communications? Are you trying to launch your career or build your reputation as a science writer? Are you unsure of how to write attention-grabbing and engaging articles? Before you start typing, ask yourself what you want your content to accomplish. Know your objectives from the beginning, keep them in mind … Tips for Effective Scientific Writing