As everyday interactions switch to virtual engagements during the pandemic, businesses are discovering new ways to collaborate with healthcare professionals (HCPs).
Though virtual meeting platforms are not new, recent events required widespread adoption. One platform reported an increase from 10 million users daily in December to more than 200 million users daily in April. When forced to diverge from traditional work habits, people are realizing virtual interactions are not only viable, they may become the new normal. One of the biggest learnings from this worldwide forced experiment is that conducting interactions with HCPs is not simply a cut-and-paste task from an in-person meeting to a virtual meeting.
As an innovative leader in HCP communications, FORCE implements a virtual knowledge transfer approach based on evidence to enable message delivery that optimizes your economic investment. The approach includes outlining each engagement to understand the program characteristics, style, opportunities, challenges, and risks and thus provides a foundation for the development of critical knowledge transfer. FORCE then uses varied and diverse references, experts, and/or faculty to enhance content credibility.
Communication—no matter the channel—requires content developed specifically for that channel. Use the support of communication experts when delivering information in a virtual environment, just as one would when delivering content in person. As highly trained and continually learning professionals, HCPs rely on administrations or office staff to run their day-to-day business. Typically, HCPs’ time is not spent learning the latest virtual meeting technology; this should be considered when transitioning to virtual interactions.
While HCPs are experienced at using laptops, they are often not experienced in a wide array of virtual meeting platforms and may not have them available on their laptop. Even if they do, their platform may not be up to date. Additionally, with high demands on office time, interactions may need to occur outside of business hours. HCPs may be connecting to trainings and advisory boards via their home computers.
Along with using home computers, professionals connect to virtual platforms via home internet connections. Depending on the number of family members conducting work, school, and entertainment on the internet while at home, Wi-Fi demand may be high, impacting platform performance.
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